How I help clients optimize their affiliate program with Awin

 

How I help clients optimize their affiliate program with Awin

This is a new topic. If you're an advertiser, you've probably never talked about optimizing your affiliate program. Admittedly, the opportunity came as a bit of a surprise, and my experience with it has settled.

Index

Optimization exists in Awin

Benchmarking of direct competition:

General introduction:

SEO in Awin:

Pay commissions quickly and fairly

Optimization exists in Awin

Many times, when a company hires a consultant to connect them, they don't have anyone on the inside who takes the problem seriously. So the topic is a bit ignored. The first things I saw were these:

 

Benchmarking of direct competition:

I focus on direct competitors. I have reviewed how some are presented and how others are presented. For example, my client does not publish the terms of use of his program in his Awin profile. Now I created some from scratch.

General introduction:

I have also put myself in the position of a support person doing a cursory analysis of different advertisers. What is the first impression? Here I improved and added basic things that were missing in the configuration file, like the lack of a red line in the program description or policy.

 

SEO in Awin:

I've searched by category and keyword to see where my customers show up when potential support agents search the Awin directory. It almost never appears at the top. It's also easy to rank up because it's a very basic internal quest. E.g. Including keywords in the title helps to appear in the first result.

Update ideas and processes.

So there is one thing that can greatly improve the program. It is about the use of creativity. Here, they haven't been updated for months (or even years). Those who have worked in the world of online advertising know that banners "wear out" over time and users no longer see them or ignore them. In both cases, the consequences are catastrophic due to inefficiency. That's why it's important to keep your creatives up to date. For this to happen, new processes are needed to do it. There is also a need to establish effective communication channels with support staff for creative change to occur. It is not so simple.

 

Pay commissions quickly and fairly

Awin has something they call Awin Score. This assigns a metric to your ad based on revenue per click, conversion rate, confirmation time, and commission approval rate. I still don't know how it's done, but today I have a meeting with someone at Awin where I can learn more details. In the end, this metric already gives us a clear clue of what the followers are interested in. Here, as with the vast majority of advertisers, the approvals do not follow any clear criteria and the deadlines are too long. Here, I will make suggestions to reduce them.

These are the first points of attack that I have focused on in the first two weeks. Also on my list is a detailed analysis of multi-channel funnels and advertiser tracking. It will be fun. Let's see the conclusions I draw from here.