Best Ad Types I Know About Facebook Ads

 

Best Ad Types I Know About Facebook Ads

I continue with the new Facebook ads project that I told you about recently. I admit it's been a while since I campaigned for this long. I rediscovered my preferred format: promoted post.

Why Boosted Posts are the best format for me

2.    What you should remember in these ads

3.    Broadcast using Facebook Live to provide access to third parties

4.    How to take advantage of the content generated by Facebook Live

Why Boosted Posts are the best format for me

The reason this format is the best is simple. It also exists in non-advertising form. In other words, the posts you see on your Facebook wall all day look pretty much the same.

There are only minor differences. Wherever you find the release date, "Updated" will appear. This is a difference that the average user does not notice at first glance. That is why it does not look like an advertisement, which partly explains its good performance.

 

What you should remember in these ads

In order not to lose the great advantage mentioned above, you should not go wrong adding images that include a call to action and a text that seems commercial at first glance.

The best and easiest thing is to put photos effortlessly, as the vast majority of people who publish posts do. Then, in the text, you can earn more with icons, prices, and calls to action if needed. It also depends on where you are in the conversion funnel. The more advanced the funnel, the more aggressive you are and vice versa. This is the simple rule that I usually apply.

Maybe now that I'm getting back into more advanced Facebook advertising topics, you'll probably be reading more of this kind soon. I will keep telling you.

 

Broadcast using Facebook Live to provide access to third parties

One of the things that added pressure to the matter was combining the cast with a live stream from Hong Kong DJ Gloria Ansell, using Facebook Live via Ebbelt's Facebook page.

At first you don't think it's that hard to do, but if you're talking to a DJ who's 7 hours ahead of your local time, you've already beaten your first challenge. Then there's the fact that you have to go live from a mobile device (although I recently saw that option on my desktop page). It starts with this question.

How to take advantage of the content generated by Facebook Live

A big disadvantage of the Facebook Live format is that you cannot insert Facebook ads into it. Imagine the potential if you could add more reach with paid advertising on top of the virality of live shows.

 

It's like pouring gasoline on the ground and setting it on fire. This is why Facebook currently does not allow you to insert Facebook ads into your live stream. Even if you don't have that option, you have plenty of other options.