How to plan a Facebook ad campaign for a client

 

How to plan a Facebook ad campaign for a client

Yesterday I started a new project working with an online marketing agency in Cologne. This is my procedure for starting a new FB ad campaign.
People who have followed me over the years still remember a project I started to sell t-shirts as a dropshipping model. Interestingly, this experience helped me land a new agency client for whom I now work as a freelancer for a company in the industry dedicated to printing designs on T-shirts and sending them directly to the buyers' activity.
If you have to mount a campaign, it is always good to know the business model. I have a lot of freedom in this project. I define strategies, create ads from scratch and take care of optimizing them. Yesterday I spent all day doing this:

Index

1.    Define your target audience

2.    Develop a conversion funnel

3.    Create an event plan

4.    I started planning the different campaigns, ad groups and ads that I will launch:

Define your target audience

The objective of the company is to attract clients with Youtuber or Instagrammer influencer profiles who want to work on creating merchandising for their followers. Within this group, you can define many different goals. First, I define 4.

The first thing I did was identify the strongest themes in the world of influencers. In the end, it's about being able to use the magic circle to more accurately reach the audience we're really looking for. With a quick breakdown I also ensured that each target audience had a critical mass of at least 10,000 people to launch the campaign later.

 

Develop a conversion funnel

Well, eventually all the theory will work for something when you put it into practice. Here is an article that I published years ago that talked about the conversion funnel that I applied to my Facebook advertising project. It should be understood as a template that must be adapted to each client and business.

In this case, there is a budget associated with enough margin to get it right in the early stages that are critical for the later stages. At first, it takes some patience to show ads to cold traffic, as the funnel doesn't fill well. Clients with small budgets tend to be quicker and more nervous, often not making it to the end because they stop the event before it is fully used.

Create an event plan

If you have seen the post about funnels, you will see that each stage has x campaigns. This is not an exact number, it is for reference only. Just like in a coloring book, you now need to fill these circles with content.

I started planning the different campaigns, ad groups and ads that I will launch:

·        creative advertising

·        The creativity that I will use

·        funnel stage

·        campaign type

·        activity target

·        Target audience and segmentation

·        I may have missed something in the list above, but I think you get the idea. I completed the initial phase of this client in 2-3 hours. The plan is almost finished. The launch of the event will follow. I'll tell you again.