Some basic guidelines to use Facebook
ads to promote your posts if you have an e-commerce
Running
a campaign with Facebook Ads is not complicated and it is not that easy. After
learning a bit about it, the vast majority of people will be able to create
their first ad with ease. In this case, getting things done does not equal
success. The first is easy, the second requires one thing first: trial and
error.
In our collection project, we worked on the conversion funnel
and now we focus on the traffic acquisition stage. So our goal is web
traffic and the metric we measure is cost per click (CPC). The objective
is to be at or below 0.05 euros. It is a difficult data to implement, so
we are usually at the top. Many weeks we can do better because we forget
some basic guidelines that have been applied successfully in the past, but due
to lack of documentation, we forget to continue doing it. So this article
will serve you and us.
Index
1.
Respect the relationship between
words and images in the publications.
5.
Extra Ball: Market Position
Respect the relationship between words and images in the
publications.
It should not exceed the already famous 20% of the text of the
post. While Facebook has relaxed this rule, allowing you to post Facebook
ads with more than that percentage, it also warns you that your posts may have
less reach and be less effective.
It is
very easy to remember this. What I'm trying to say is that we reserve to
complicate our lives for other issues, and we respect this advice from Facebook
not to pass the text when we post.
Don't post and promote now
Generally speaking, it's not a good idea to post and promote at
the same time. In our case, we publish 1 post per day, then wait a few
days and choose the one that organically shows the best results.
There are exceptions to this rule when we publish posts that we
already know will be successful, as they have proven time and time again in the
past. In our case, they were products with a certain type of product, or
we placed several photos of recently uploaded products.
Use post
templates
We have a template that we use every day to create posts. We
don't always do exactly what they ask, but they are a great guide for those who
don't have much experience yet.
A great "trick" that almost always increases the level
of engagement is to make use of the many photos in the post. It's a bit
like an IKEA catalog, but in a Facebook format. People love to browse and
search for products, even if that doesn't mean they'll buy them outright. Don't
complicate your life with photos. It is important that they present the
product well, in good quality and in good quantity. Do not waste time
putting other elements, putting filters, logos or other stupid things.
Make an
unboxing post
Unboxing is a great post to engage users. It's not always
reflected in the level of engagement on a post, because just seeing it and not
doing anything else doesn't count (other than views).
We use
unboxing to create content for Facebook and other channels. When you do,
remember to put a link to your online store in the post. When shared
organically, it allows you to build a brand and generate web traffic. Not
all unboxing works with Facebook ads, but on average they often give better
results than promoting regular posts.
Extra Ball: Market Position
An ad that is great at attracting visitors is one that is not
actually delivered through a post. You must select "Range" for
the "Market" position to appear later. It's Facebook's Wallapop,
so there are a lot of people with higher activation levels.
Generally, when you advertise, the CPC here is very low. You
do not have to complicate your life at the level of ads. In our case, our
batch of products would generate a lot of clicks. In your case something
like this might work. It's a matter of trying.
Well, I already have our missing documentation. I hope that
it will serve as a guide, in addition to a basic guide to promote your
publications with Facebook Ads. We continue.
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