Our weekly plan of advertising campaigns on Facebook

Our weekly plan of advertising campaigns on Facebook

Right now, our advertising budget on Facebook is very tight. We spend 100 euros a month, but we manage to make it economical at 500 euros or more. The reason behind this is that before I get a lot of traffic to the site, I want it to be in good condition. On top of that, loading speed issues are challenging and something we urgently need to deal with.

Index

1.    Our calendar of events is from Monday to Friday

2.    on Monday

3.    Tuesday

4.    Wednesday

5.    Thursday (optional)

6.    Friday

7.    what we look for in a campaign

Our calendar of events is from Monday to Friday

You will find that this is nothing to write home about. Just yesterday, I wrote this email and passed it on to my team, so we fixed it. In theory, we are already doing it, although now we have gone from spontaneous to structured.

on Monday

We moved posts from the previous week from posts with the best organic results in engagement level to boosted posts. We set a budget of 1 EUR/day. Choosing the post with the best feedback without advertising will ensure that there is a certain chance that it will produce very good results in a promoted way.

 

Tuesday

We created a generic market location disclosure post with 1 photo that features many different products. People love batches. These types of posts generate clicks at low cost.

Wednesday

We created a range post again (marketplace), but this time instead of choosing batches where everything came out, we focused on topics, categories, brands, etc. This allows you to add a second circle to the segment.

Thursday (optional)

This day is a bit of a wild card for us in case the previous events did not give the expected results. In this case, we produce a promotional publication without a box.

Friday

We have a promotional publication of this week's new products. In this way, we can reach repeat customers and show them new products. In our case, sometimes we only have 1 unit of 1 product, so it also helps to create a sense of urgency.

what we look for in a campaign

We look for something very concrete in the events, and today it goes beyond simple interactions. We look for clicks on links less than €0.1.

We always leave 2-3 posts at a time to analyze performance and stick to the best one. We offer a minimum cost per click (CPC) of €0.15 for new posts within 24 hours. Then we leave them another 24 hours to lower them from €0.1 to €0.1. If the CPC doesn't go down, we stop it and use the next one to test.

This is our campaign plan. Soon I will be able to give you the first results and learnings.