How to get the most out of your €100 budget with Facebook ads

 

How to get the most out of your €100 budget with Facebook ads

 

This article is not about how to invest €1 a day and become a hawker millionaire. If you're looking for it, you'd better turn the page and keep browsing because you won't find it on this site. We have to be realistic. For 100 euros a month, you can do just that. I told you recently that one Facebook ad campaign is never enough, even with a higher budget.

Every day I discover new nuances that have an impact on the success of my business, and it is how to build a huge wall with very small LEGO bricks. You won't do it in a day, a week, or a year, but if you build every day, the building will take shape.

Where does a small budget have the biggest impact?

With Facebook, getting likes is relatively easy, but getting Te Buy is much more complicated. So instead of focusing on implementing the complex parts from scratch, I want to make the most of the simple parts. Any business has a conversion funnel that starts with a grand opening and ends at the narrowest part of the purchase. That's why I focus on achieving very low interaction costs to reach as many people as possible in the early stages of a sale.

Then I added a second metric to cost per interaction. I look for posts that also get a lot of link clicks and thus bring traffic to my online store. It's good to do one of two things, but even better if I can kill two birds with one stone. That is why I optimize my campaigns to achieve this double benefit. In these cases, the CPC that I can get is usually between 3 and 10 cents of CPC.

How to generate more traffic with your Facebook ad campaign

I like to A/B test between two campaigns. My theory is that comparing two completely different things will always give better results than getting better performance from just one thing. I may not express myself well, but I hope you understand me.

Generally, I only have one active activity. Over time, it wears out and therefore loses performance. To compensate for the drop, I had to launch a new one. This is not always a guarantee that I will improve, as the cost of page clicks and interactions may be lower for the old campaign than for the new campaign. So instead of making changes right away, I'll compare the two in 24 to 48 hours. Then I take the best performer, and if the winner is an old ad that needs updating, I start over to compare it to the new ad.

How you can see this little "trick", if you want to call it by yourself, it will not fundamentally change your business. I have promised you that it will not be so. Here's another little LEGO piece for the giant wall you're building. Little by little, step by step.